Internet business strategy is a crucial component of any business. It doesn’t matter whether you are offering a product or service, or whether your business is largely online and global or local and in a brick and mortar location. If you want to succeed, internet sales campaigns are now considered to be a big part of any marketing strategy.
One of the best ways to utilize and grow your email lists is to send out regular newsletters that are fun and interesting. They should provide a combination of entertainment or useful information that compliments your line of business. It is also a good idea to include special offers, sales, or coupons to entice buyers to grab a bargain.
While there are many businesses touting themselves as online newsletter services, they are not all created equal. By narrowing your search to the top 5 newsletter services you can be ensured that you are getting the best deal for your dollar. Companies are considered amongst the best when they are user friendly, offer many attractive features, and are cost effective.
Top 5 Newsletter Services
- Mailchimp.com – Easy to use HTML format that can be customized for the needs of any business.
- ConstantContact.com – User friendly and inexpensive, with a free trial period for new members.
- Feedburner.com – Targets those creating newsletters for the advertisement of blogs.
- Primomailer.com – Offers a highly usable platform in which to create your marketing campaign.
- MyNewsletterBuilder.com – Whether you want to use this as the main advertising platform for your business, create a neighborhood newsletter, or create a fun way to keep in touch with family and friends this service fits the bill.
All of these newsletter services have their merits. Users have rated them high in the categories listed above. Many of them offer either a free trial period, or free use at a very limited number of email contacts. Take a few for a test drive before you commit to buying the full-sized package you will require in order to expand your mailing list to the volume you hope to reach. When you visit the websites, take notes on the features of each one. Some features are more important than others to individuals based on either personal preference or the nature of their business. You will quickly see which ones appeal to you the most and seem to be in alignment with what you are trying to accomplish for your business.
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The top 5 newsletter services can assist you in greatly increasing your reach, provide valuable news and information to consumers, and allow you to quickly and easily offer something to potential customers that will make them more likely to buy from you. Email campaigns have shown great success in boosting business for those who use them well, and should be a top priority in your marketing efforts. They are also relatively inexpensive compared to many forms of marketing, making them a fiscally sound use of a portion of your advertising budget.
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January 29, 2016