Alexandra Chemla’s ArtBinder Software Helps Galleries Organize Their Art Collections
Around the time that the first iPad was released by Apple, Alexandra Chemla, an employee at the gallery where she worked, began to ponder whether there was a more efficient way to share information about artworks for sale than by using cumbersome binders.
That’s when the concept for ArtBinder, a computer program that helps users organize their art collections, popped into my head. After a few years of success on her own, Chemla decided that it was time for her to leave her position at Gavin Brown’s company.
She recruited eleven individuals, each of whom had previous experience working with prestigious clients such as David Zwirner, Hauser & Wirth, Lisson, and the David Kordansky Gallery. ArtBinder has been signed up for by more than 400 galleries in 35 different countries.
Today, Chemla made the announcement that an operating division of Constellation Software located in Ontario called the Volaris Group has purchased ArtBinder.
It is estimated that the total value of ArtBinder’s collection of over 750,000 objects is $65 billion. There was not a single monetary detail provided.
Alexandre Chemla Sr., Chemla’s father, is a successful businessman and a prominent art collector in the travel industry. She claims that the timing was perfect for Volaris to buy her company, despite the fact that she had no plans to sell it in the first place.
Customers “keep information with us that is important to their business and operations, and that does not always work in other systems,” she explained, adding that her response was “It made a lot of sense.” In the absence of frequent updates, software loses some of its utility.
David Zwirner Senior Partner Lauds ArtBinder as a ‘Complete Gamechanger’ for Galleries
Volaris is comprised of 120 different subsidiaries that provide services to over 30 different sectors, ranging from education to medical care.
According to a statement released about the ArtBinder acquisition, the company also owns GallerySystems, which supplies collection management software and web publishing services to museums such as the Museum of Modern Art, the Metropolitan Museum of Art, the Whitney Museum of American Art, and the Guggenheim.
Chemla assured the patrons of the gallery that the acquisition would not have a significant impact on their day-to-day lives.
On the other hand, she put my mind at ease by telling me that the new buildings and services would be good for them in the long run.
Chemla is going to remain as a consultant for the upcoming six months in order to assist with the changes.
Because of the merger, only one of the eleven employees has made the decision to leave on their own. Because of this, ten of them will be required to relocate.
Bellatrix Because Alexandra had previous experience working in galleries, Hubert, the senior partner at David Zwirner, thought it was smart of her to recognize the necessity of this tool. Hubert believed that ArtBinder was a “complete game-changer for galleries,” as there were increasingly more art fairs.
It is possible to compare the two times. You can try as hard as you like, but you won’t be able to successfully run a company without it.
When it comes to communicating with customers, this mobile service is by far the most effective one we offer.
