The seven Christmas windows at Bergdorf Goodman were unveiled to the general public for the first time on Thursday. This was the beginning of a brand-new marketing effort for the business that highlights the creativity, history, and talents of the store’s craftspeople. In-store and online demonstrations, one-of-a-kind products, and the chance to win extravagant trips are also included in the campaign.
This year, instead of our customary imaginative Christmas displays in front of our store, we decided to put more of an emphasis on the actual act of crafting. More information was provided by David Hoey, the senior director of visual presentation at Bergdorf Goodman.
He discussed the store’s dedication to craftsmanship as well as the master artisans with whom they collaborate to create their renowned window displays.
Bergdorf Goodman’s Enchanting Handmade Windows
According to Hoey, each display window showcased a unique form of artwork, including but not limited to fashion design, paper sculpting, woodworking, papier mache, and more. When we realised it was time, we decided to demonstrate how enchanted items that are handmade may be.
We believe that the quality of the craftsmanship is immediately apparent, but we encourage people to take their time and examine the finer points. A colourful mosaic depicting a magician surrounded by a zoo of wooden birds and paper artisans from the 17th century may be found in one of the windows.
The windows, according to Bergdorf Goodman, were a labour of love that took ten months and 10,000 hours to complete. Aliette, Carolina Herrera, Libertine, Marc Jacobs, Noir Kei Ninomiya, Paco Rabanne, Prabal Gurung, Simone Rocha, and Valentino are just few of the designers whose work can be seen displayed in the store’s window displays.
In preparation for the next holiday season, Sarabande and Gabriela Hearst collaborated with Bergdorf Goodman to create one-of-a-kind, hand-crafted presents. Every one of these will hold unique celebrations at particular times throughout the year.
Sarabande Foundation to Host Immersive Art Activations
Four artists from the Sarabande foundation, which was founded by Lee Alexander McQueen to assist artists and designers by providing scholarships and subsidised studio space, will be conducting immersive activations from November 18 to November 20.
These artists include sculptor Karimah Hassan, jeweller Christopher Thompson Royds, and ceramicist Camilla Hanney. Castro Smith will engrave contemporary jewellery pieces utilising European and Japanese engraving techniques. All of the original works of art are available for purchase.
The new book by Sarabande titled “Bound” will only be available for purchase at Bergdorf Goodman. It is hand-bound and wrapped in hand-embroidered linen from Uttar Pradesh, and it showcases the work of thirty-six different artists. Only one hundred copies were ever produced.
Gabriela Hearst will be the first person in the United States to display hand-knit Fair Trade products. She will do it at Bergdorf Goodman with the assistance of two artists from Manos del Uruguay.
By providing them with training in skills that have been around for a long time, we at Manos del Uruguay hope to assist women living in rural areas of Uruguay in achieving economic autonomy. In order to demonstrate their expertise, the artisans of Gabriela Hearst will create Welfat cashmere versions of Gabriela Hearst classics such as the Clarissa Sweater and the Lauren Wrap between December 7 and December 9.
City Harvest to Receive Portion of Proceeds from Sales of Experiential Packages
City Harvest will receive a portion of the proceeds from the sales of the experiential packages ranging from $15,000 to $150,000 that are being created by our major brand partners. You will have a total of three fittings with Christopher John Rogers’s staff, one of which will be with him personally. In addition to that, he will create a one-of-a-kind style for you based on his Collection 010.
This package includes lunch at BG Restaurant, VIP access to the brand’s fashion show, and a night out in New York City at some of Rogers’ favourite spots. Irene Forte has reserved a room at the Verdura Resort in Palermo for a trip that will last for three nights. The resort features both a golf course and an Irene Forte Spa. The resort is situated close to the ruins of ancient Greek and Roman civilizations as well as the Mediterranean Sea.
At Khaite, Cate Holstein, who is in charge of creative operations, will take your measurements so that she can create a dress for you that is based on one that was worn to the Met Gala. You can enjoy your stay at The Carlyle, dinner at BG Restaurant, and cocktails and jazz at The Carlyle’s Bemelmans Bar all for the same low price.
The trip to Paris is being provided by Schiaparelli, and the trip to Milan and Naples is being provided by Kiton. Both trips will include many opportunities to experience culture, fashion, and food. Additionally, the package includes three nights at the Maroma, a recently renovated Belmond hotel located on the Caribbean coast of Mexico.
On Tuesday, the short film “Magic in the Making” will make its debut on the digital channels of Bergdorf Goodman. It shows people working in the store, including Victoria Beckham, Pat McGrath, Marc Jacobs, Sabyasachi Mukherjee, and Raul Lopez from Luar, putting the finishing touches on the décor.