KAY Jewelers sponsoring Christmas in Rockefeller Center with #KayKissCam TikTok challenge

Newswire Service, Akron, Ohio, November 29th, 2022 KAY Jewelers, widely regarded as the finest jewellery retailer in the United States, is getting into the holiday spirit by serving as a sponsor for the 90th edition of “Christmas in Rockefeller Center.”

This year, KAY is giving this joyous holiday tradition a modern update by launching #KayKissCam, a promotion on TikTok that encourages fans to send in their holiday kisses for a chance to be seen on NBC during the programme “Christmas in Rockefeller Center.”

The creator of the #KayKissCam TikTok challenge was Erin Lim Rhodes, who is the host of “The Rundown” on E! News. Rhodes initiated the challenge by sharing a video of herself kissing her pet and then encouraging her fans to do the same.

KAY Secures Sponsorship for #KayKissCam Campaign

Some of the other TikTokers who participated in the challenge and traded diamond Love Entwined necklaces and Bulova Octava watches from KAY were Jake and Sean, Josh and Katie, the Scott family, and the Cole family.

The two-hour programme, which will appear on NBC on November 30 at 8 p.m. ET/PT, will showcase kisses from New York City that were captured on a kiss cam and will be broadcast over the course of the evening.

The sponsorship for this year has been secured as a result of a recently formed connection with the multi-platinum country music sensation Jimmie Allen.

Allen will be wearing jewellery from KAY during his live performance at “Christmas in Rockefeller Center.” By inviting his own followers to participate in the #KayKissCam campaign, Allen is getting into the holiday spirit on TikTok, much like many other users of the app.

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Allen has been quoted as saying, “I adore wearing colourful jewellery because it livens up my style both on and off the stage.” “I owe a tremendous amount of gratitude to KAY Jewelers for assisting me in getting ready for my performances at Christmas in Rockefeller Center.

KAY Jewelers kicks off Christmas season with special TikTok events

This is an excellent opportunity to begin the Christmas season in the proper manner and to continue a tradition that has been around for a very long time.”

“We appreciate our long-standing partnership celebrating “Christmas in Rockefeller Center” because it brings the enchantment of the holiday season to life for our clients,” says Jamie Singleton, president of KAY Jewelers.

“Our clients are nostalgic and are always searching for ways to record memorable occasions.” The tradition of presenting kisses from all over the country and bringing people together to make them feel love will continue this year with the addition of more TikTok events and partnerships, and we couldn’t be more excited about it!

Join in the fun on TikTok by using the hashtag #KayKissCam, and tune in to NBC tomorrow night (November 30) at 8 pm ET/5 pm PT to witness the event live.


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