Twitter’s new verification badge has vanished, leaving prominent accounts without an official label.

https cnnnext dam assets 221109083332 twitter headquarters 110422

Twitter’s new verification badge disappears after rollout

Twitter, which Elon Musk now owns, recently added a new verification mark, which is the latest thing to cause confusion on the platform. The purpose of the mark is to assist users in discovering influential accounts.

To make matters even more difficult for one of the most influential social media companies in the world, CEO Elon Musk announced on Wednesday that he had “killed” a new gray verification badge only a few hours after it was released.

This badge was intended to label government accounts, major brands, and media outlets. Musk’s statement only added insult to injury for the company.

On Tuesday night, a brand new badge was displayed for everyone to see. There was a checkmark in a gray color and the word “official” written underneath the Twitter, United Nations, and media outlet account handles, but CNN’s handle was not included.

According to a tweet posted by Esther Crawford, Twitter’s Director of Product Management, the feature was developed to differentiate “select” identity-verified accounts from the blue checkmarks that will soon be made available to paying users for a fee of $8 per month.

On Wednesday morning, the first new badges were distributed to attendees. However, by the middle of the afternoon, users had begun to notice that the badge was missing.

In response to a tweet that discussed the disappearances, Elon Musk wrote, “I just killed it.” In his own words, Musk continued on to say, “Twitter is probably going to make a lot of decisions in the coming weeks and months that aren’t going to make much sense.” “What is successful will be maintained, and what is not will undergo modification.”

However, a few minutes later, Crawford was questioned about what Musk actually meant and asked to explain it.

Crawford wrote on his Twitter account, “As part of the @TwitterBlue launch, the official label is still in the process of being distributed.” At this time, our attention is strictly directed toward business and government entities. He explained to you that “right now, we’re not concentrating on giving people the “Official” label.”

How does this reflect on Twitter’s view of public figures?

But by Wednesday afternoon, “official” labels were gone from accounts like NASA, CNN, and the United Nations, making the situation even more confusing.

The way that Musk runs the company, which he has implemented in his first few weeks as owner all over the company, is evident in the live experiment. This style of management has been put in place all over the company.

In recent days, Twitter and its CEO, Elon Musk, have been criticized for their plan to change the meaning of the blue checkmark, which currently means that a user is a verified public figure, to mean that the user subscribes to Twitter Blue, which is the company’s premium service.

Election security experts have issued a warning that dishonest users can purchase a trust badge and then use a fake identity to spread false information by pretending to be legitimate businesses or government agencies. This practice is possible because the trust badges are sold online.

CNN reported in the past that Twitter intended to launch the feature over the course of the weekend, but the company has since made the decision to hold off until after the midterm elections.

When Musk said over the weekend that accounts caught impersonating people without telling them would be banned permanently without warning, he broke his promise that “permabans” would be very rare and went back on his previous statement that “permabans” would be rare.

Twitter Backtracks on Plan to Change Meaning of Blue Checkmark

Twitter announced on Tuesday night that it would add a gray check mark to its “official” label. This check mark will show which Twitter accounts have had their identities verified, as opposed to those who just pay $8 per month to get a blue check mark on their profiles.

Crawford had already provided a sneak peek of the new label in a previous screenshot.

The screenshot showed that the Twitter profile had both the standard blue checkmark next to its display name and an additional gray checkmark along with the words “Official” underneath its account handle.

Crawford stated on Tuesday, in a tweet, that not all verified accounts would be upgraded to “Official” and that the “Official” label itself was not up for sale.

Crawford also stated that the upgrade would not happen automatically. It will be sent to a variety of places, including government accounts, businesses, partners, major media outlets, publishers, and a few well-known people.

Crawford also stated that the soon-to-be-launched premium blue checkbox service will not require users to provide any kind of identification.

Crawford has committed to continuing to explore novel approaches to the account grouping process.